I didn't say *it wasn't an awareness campaign.* In fact, **I have been saying that these poster designs** have been effective ***in showing fellow Canadians*** of the fact that, *there are stuttering sufferers among them.* Yes, it points them to that organization's website, but not in a way helpful *to those who might support the cause,* ***or those that actually are stutterers.*** Again, pointing out the multiple spellings of the website address **is an unhelpful gimmick** ***for actual stutterers and supporters alike.*** It doesn't do anything for them, *or help them find those resources,* **that this organization has for them,** ***any easier.*** As I said, **It's a perfectly fine design** to demonstrate the act of stuttering, and I have been highly commending **these poster designs in all my comments.** But a marketing campaign that raises awareness **without functioning to help the actual cause,** ***is a giant fail,*** *in my opinion.* At least, it's a missed opportunity, *especially considering that this organization* **is probably a non-profit with limited resources.** I've been a part of many of these campaigns, **and I find it egregious to waste** *the small budgets of these groups* by not maximizing the impact ***they could have had in furthering their cause.*** Even worse, would be, **if this organization had a large budget,** and this campaign just ends up *as lip service to their cause* ***without actually helping those stutterers they want to help.*** If you consult for these groups as well, *you should really understand my frustrations here.* **I'm not attacking the intention in these posters.** *I'm saying that the way they delivered that message* ***doesn't help further their cause.*** **This poster's design is great,** *but the message unfortunately,...* Also gives the casual impression, **that beyond the VERBAL PROBLEM that stutterers have,** ***they also can't read, spell, or type words properly.*** "Hey, stutterers and supporters, *to help out these suffering fellow Canadians* please visit our website ***by misspelling it in 410,000 ways.”*** **I don't think that helps them out at all,** ***do you?*** I certainly would have asked an actual stutterer, *how they would feel,* ***if that's the message they were presented with?*** My solution to save this awareness campaign, **keep the poster designs,** ***and ditch the tagline they used.*** "410,000 Canadians stutter. **They can't tell you directly themselves,** *but you can help them by visiting* [***stutter.ca***](https://stutter.ca)" **Do you have a problem with that?** Me personally, *I would have gone down this same design path* but I would have come up **with a marketing message that HELPS stutterers,** ***before they even reached out to the website and the organization.*** And NO, **I don’t presume I know how to do that yet.** *It’s been only 24 hours since I’ve seen this post.*