It seems you are getting frustrated because you don't feel heard but you also clearly didn't read my message (or I didn't word my response well enough which could be the case): This isn't designed to make it easier to access the website. It's not a helpful tool for people with a stutter. They do not intend anyone to go to any of the websites on the billboard except stutter.ca which is the url in the primary advertisement. Yes you COULD go to st-st-st.stutter.ca but that's just a gimmick to show the world (honestly targeting non stuttering people) all the different ways stutters can form. They didn't make this ad as a usability tool. This ad is a clever and effective way to highlight the world of stutters AND to draw attention to their website stutter.ca. And for what it's worth it's not that they COULD HAVE made them subdomains it's very clear in the ad that they are sub-domains. They DID do it. In summary: *the point* of the **ad** is to draw attention to the fact that this *stutter organization* has a ***website*** and that their *url* is **stutter.ca**. It's not a tool to make it easier for people with a stutter to use it easier, It's an ***awareness*** campaign.