A few things: 1) They didn't register anything for this campaign. Notice every url is a subdomain of stutter.ca. They likely don't even have these domains in their zone. Just a wildcard that catches all @.stutter.ca 2) this would be terrible design for dyslexia. It would be very difficult for many dyslexic people to find the url. 3) this is a textual representation of a stutter which does its job beautifully. It's not designed for people with a stutter to have an easier time going to the website. It also doesn't treat them like idiots. Though if someone does actually type out the full url it should work and I would say it should have some kind of Easter Egg because no one is going to do it. I'm a designer and full stack developer who does consulting on Canadian and American compliance on disability friendly websites.