It's not a scam. Yes, it does sound like new age theories. All I have to say is that, it helped my fluency level by working on my anxiety. I will take that any day. They saw two of their clients have good result in delaying with their stammer. So they are doing a cases study themselves. They are not with any hospital or university. That 8000$ is to become a MAP coach, that has nothing to do with the study. They need more data to see if they do actually help stutter, that's why I shared it here. No ill intentions.